Urs Peter Naef
Public Relations & Communications Director
Associate member. Urs Peter Naef, was elected to the Board in November 2015. Until his retirement he was media spokesman and director of external communications in the Migros Cooperative Society (2002-2014). Previously, up to the Grounding in 2001, he was media spokesman for Swissair and responsible for crisis ommunication. UP lives near the Rheinfall and since 2015 he's been working as an independent communication consultant and media trainer.